![]() Ultimately, your email design ends up looking different than what you intended.Īvoid this by using the above-mentioned email-safe fonts. If you choose a font not available across your reader’s mobile or computer device, they may substitute it for another Gmail-supported font. When choosing the best fonts for your email, you must select an email-friendly font available across all devices and mediums. So why not to experiment and make a campaign with these new fonts? Ensure your email displays consistently for all users Though the web fonts, as well as email fonts, are an issue for lots of internet users, the given fallback fonts are the ones that you usually use anyway. You can always check in your Google Analytics (Audience -> Behavior -> Operating System) what percent of your subscribers will be able to see the web fonts.īelow, you can find a complete list of fonts supported on Omnisend with a complete list of fallback fonts, so you can know what to expect. This means that if you use either of these fonts in your emails, they will render in Gmail as well. In April 2018, Gmail updated their webmail client’s interface with two popular fonts – Google Sans and Roboto. What subscribers will be able to see your custom fonts? Those on:Īccording to Litmus, this covers about half of your subscribers. ![]() It means that you are safe to choose any of the fonts and be sure that your newsletters will look good anyway. If a particular device does not display a certain web font, it is being changed to a similar fallback font. Omnisend added extra web fonts to the custom template creator, so you don’t need to code or insert anything on your own. In this case, email service providers offer to import the font you want to the custom email HTML by yourself and offer a fallback if needed (~ 50% of cases). The reasons for this might be various, one of it – a need to follow brand identity. Sometimes it’s not enough to use email-friendly fonts. However, their alternatives are so similar that no one will notice the difference. In the table at the end of this post, you will see that email-safe fonts also have fallbacks. Georgia, Verdana, and Trebuchet are some of the most neutral and easy-to-read typefaces, while Helvetica adds a modern, minimalist feeling. The most popular safe fonts for emails are:Īll the typefaces mentioned above have great readability. This means that by using them, all your subscribers will see your text the same way. So what would be a great solution to avoid any mismatches? Use email-friendly fontsĮmails have a list of fonts that are considered to be safe to use. Considering that Gmail is the leading email provider, it’s safe to stick to Gmail supported fonts. In other cases, your message will be displayed in the predefined email client’s fallback typeface, which might be far away from the one initially intended. Your subscriber’s email client will display your message in the intended font style only if this font style is compatible on their end. ![]() Outlook, Apple Mail, Gmail – they all have sets of default fonts that differ from each other. Not all email clients can display fonts equally. The second thing is the technical reason. Hundreds of pages of my Master final theses are written in Times New Roman, so it’s probably not the best typeface to use in a newsletter where you’re trying to make a friendly connection with your subscribers. ![]() The first thing about choosing the right font is a match between the font and the topic you are writing about.įor example, Times New Roman is one of the the standard email fonts and it’s famous for being used by default in documents. Best, safest fonts for emails: Why care about fonts for your campaign? So today we’ll try to make you aware of the email-safe fonts and their alternatives to help you create stunning email campaigns. So you can’t use whatever font you want if you want your emails to look good to all your subscribers. The current email infrastructure determines some limitations on typefaces. The correct email fonts help to reflect your brand identity, and contributes to the design and aesthetic feeling, text readability, and reader’s perception.Įssentially, this means that you shouldn’t underestimate this design detail that may seem small but is in actuality quite vital. The text’s typeface is one of the most essential elements for all marketing communication materials: brochures, articles on the web, emails, etc.
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